Schaeffler - TWISTED PARADISE
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals
Details
Sebastian Steudtner might be the boldest person on this planet, dedicating his whole life to the ocean and riding the highest waves that humans have ever mastered. After being awarded his world record in 2021, he continued to follow his dream – riding an even bigger wave than this 26 meter monster. On this common journey, Sebastian's partner Schaeffler is developing a groundbreaking surface coating for his surfboard. It will enable him to use the energy of water in an unseen way, surpassing existing limits of wave riding. TWISTED PARADISE is the electrifying story about the interplay of man, nature and cutting-edge technology.
The Jury‘s Statement
Schaeffler represents technological excellence and forward-thinking solutions. With "TWISTED PARADISE," this brand identity is powerfully brought to life: The connection between human ambition, the forces of nature, and cutting-edge technology is rendered in a visually striking and emotionally compelling narrative. The project captivates with its subtle balance of narrative depth and aesthetic precision, generating attention while seamlessly conveying the brand’s values. The outstanding quality of execution and strategic clarity make this brand project a benchmark in its category.
