Brand communication across all touchpoints.
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Web and Mobile
Details
As part of the brand transformation, Living Haus was reimagined as a holistic experience platform, aimed at emotionally engaging and personally guiding users. The website frames the »prefabricated home, just the way I want it« as a personal journey of self-realization. Structure, content, and design are consistently user-centered: clear, intuitive, and mobile-optimized. Digital tools like the Living Haus Configurator, the Zuhause-Guide, and interactive home catalogs create an inspiring, playful experience – tailored to the wishes of home builders.
The Jury‘s Statement
Living Haus has created a platform with this project that goes far beyond a conventional website. The consistently user-centered approach, combined with a well-thought-out design system and emotional storytelling, makes the brand tangible and relevant to its target audience. Particularly impressive is the use of interactive tools such as the house configurator and the “Zuhause-Guide” (home guide), which introduce a new dimension to brand communication through playful elements. The project stands out for its sophisticated design, clear structure, and ability to seamlessly connect digital touchpoints. As a trailblazer in its industry, it sets a benchmark for digital brand communication by not only informing but also inspiring and captivating its audience.
