Contipark. Home of Future Mobility.
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
From parking operator to mobility pioneer: Contipark is transforming itself. The new brand strategy seamlessly integrates e-mobility, mobility hubs, and digital solutions into urban environments. A modern corporate design with a dynamic colour palette, inviting typography, and human-centric imagery makes this transformation visible. Internal communication ensures acceptance— from management to facility managers.
The Jury‘s Statement
Contipark has boldly transformed itself from a parking provider to a mobility service company. The clear strategic realignment impressively combines sustainability, digitization, and customer centricity. A modern corporate design with a dynamic color palette, inviting typography, and human-centered imagery visualizes this transformation and creates a distinctive brand identity. Supported by well-conceived internal communication, the brand strategy has been consistently established. This project showcases how design and strategy can be effectively combined to make a brand future-oriented and relevant.
