GEORG SCHLEGEL Imagefilm
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals
Details
With a new image film, GEORG SCHLEGEL GmbH & Co. KG positions itself as a highly professional and an amiable swabian company at the same time. Particular value during conceptualisation was put on authenticity. The film begins with solemn pictures, accentuated by dramatic music. This stereotypical characteristic style is broken on purpose after 30 seconds; pathos turns into authenticity: The employees get a chance to speak and bestow SCHLEGEL a friendly face. Entertaining sequences introduce the company's roots, values and products. Oftentimes with a twinkle in their eyes.
The Jury‘s Statement
Schlegel, a long-established company from Swabia, presents itself with an image film that effectively combines authenticity and charm. The film deliberately breaks with typical clichés to make the brand’s essence tangible: employees authentically and humorously share insights into its values, roots, and products. The visual execution impresses with a clear, contemporary aesthetic that confidently underscores the brand identity. This project demonstrates how emotional brand communication can be strategically and creatively executed to perfection.
