Vom kleinen Händler zum internationalen Partner für eine nachhaltige Zukunft: RAW
Winner
Excellence in Brand Strategy and Creation
Brand Strategy of the Year
Details
RAW shows that great visions can grow from small beginnings. A small trader and raw materials' processor has become an international partner for expert advice and innovative product solutions in the areas of environmental protection, sustainable industrial processes and occupational safety. The brand strategy with the guiding principle “progress together” establishes RAW as first choice for the target groups of dealers, manufacturers and users from industry, traffic and transportation, construction, public sectors and municipal companies. The success: up to 57 % sales growth in relevant business areas – inconspicuous becomes pioneering.
The Jury‘s Statement
RAW has undergone an impressive transformation through its strategic realignment. The shift from a retailer to a solutions provider is based on a clear, purpose-driven brand strategy that centers on sustainability, efficiency, and collaboration. Particularly noteworthy is the thoughtful integration of digital tools with an authentic approach, making the brand relevant to a wide range of target groups. This consistent execution makes RAW a prime example of forward-thinking brand work and sets the project apart in its category.
