Evonik - WE GO BEYOND
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2B
Details
WE GO BEYOND represents our attitude, our way of thinking, our daily actions. With unconventional ingenuity, distinctive creativity and curiosity, we enter new worlds and turn the challenges of our time into innovations. Whether it's additives for plastic recycling, biosurfactants for environmentally friendly detergents or membranes for the energy transition: sustainability is our business. Together with our customers, we push the boundaries of what is possible and give their products the properties they need to be pioneers in their industry in the pursuit of greater sustainability.
The Jury‘s Statement
Evonik, a globally leading specialty chemicals company, elevates its brand strategy to a new level with the project "We go beyond." With a clear focus on partnership, sustainability, and forward-thinking technologies, change is not only embraced but actively shaped. The platform combines internal initiatives with distinctive external communication, utilizing storytelling and multichannel approaches to compellingly showcase Evonik’s transformative role. This project impresses with its consistent, impactful, and strategically refined implementation, enhancing the brand’s significance and achieving lasting differentiation.
