MAHLE treibt Nachhaltigkeit erfolgreich voran
Gold
Excellence in Brand Strategy and Creation
Branded CSR Activities – Environmental
Details
Sustainability is not a fashion trend at MAHLE. The link between environmental protection, good corporate governance, and the economy has become a genuine success factor. Just as we at MAHLE put a higher focus on the entire value chain of sustainable mobility, our business partners are increasingly taking interest in our sustainability management and requesting insights into how we consider environmental and social aspects in our activities. At a glance: The materiality analysis was updated with four new material topics: Child Labor, Forced and Compulsory Labor, Customer Health & Safety and Corporate Culture. Carbon reduction has become one of the TOP 5 goals of the whole MAHLE Group. End-2-End Sustainability has become a strategic enabler of our group strategy MAHLE 2030+. The EcoVadis rating lists MAHLE among the 10 percent of best performing automotive suppliers.
The Jury‘s Statement
MAHLE demonstrates with its project how responsible brand management and sustainability can be seamlessly intertwined. The company places environmental awareness and social responsibility consistently at the core of its strategy, without losing sight of economic objectives. Particularly impressive is the well-thought-out integration of sustainable principles throughout the entire value chain. With groundbreaking technologies such as bionic cooling plates and solutions for alternative powertrains, MAHLE sets new benchmarks for resource-efficient mobility. The clear communication of these initiatives enhances the brand’s credibility while inspiring both business partners and the public alike. This project is a striking example of how sustainability can be successfully embedded into a brand’s identity.
