ÖBB Job Shop - Neue Wege im Recruiting
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns
Details
The ÖBB Job Shop provides comprehensive advice and information to potential applicants about the more than 130 job profiles at ÖBB. Thanks to its permanent physical presence on-site, interested individuals can easily get in touch with ÖBB and directly clarify individual questions about the application process with recruiters. This includes support with online applications as well as information on ÖBB's requirements. Additionally, job-specific theme days are held monthly to introduce high-demand professions in more detail and offer the opportunity to apply directly on-site.
The Jury‘s Statement
With their “Job Shop,” ÖBB has created a groundbreaking platform that seamlessly combines recruitment and brand communication. By cleverly integrating physical presence, appealing design, and hands-on support, the application process is not only simplified but also made emotionally engaging. Particularly noteworthy is the modular design of the “Wall of Jobs,” which is used flexibly and tailored to specific target groups. This project exemplifies how strategic brand work can be designed to be both sustainable and impactful.
