BOCAR – Brand Creation & Design

The BOCAR Group is a globally active company based in Mexico – with German DNA. BOCAR focuses on the development and production of aluminium and plastic components for the world's most important car manufacturers. Against this background and the global transformation in the automotive industry, we were commissioned to develop a clear brand identity and brand positioning, a convincing brand architecture and a modern and future-proof corporate identity for BOCAR and all its subsidiaries. And a coherent communication concept for the global markets.