Deutsche Bank im Metaverse
Winner
Excellence in Brand Strategy and Creation
Brand Communication – User experience
Details
How does an established bank with a rich heritage position itself in an era where people increasingly shift their lives into digital spaces? With its Metaverse presence on Decentraland, Deutsche Bank has explored the full potential: From brand-appropriate virtual architecture to immersive staging of financial knowledge to 3D wearables for visitor avatars, the brand experience has been elevated to a new level. Highlight: Chief Investment Strategist Dr. Ulrich Stephan presented his annual outlook as a live avatar and interacted with visitors in real-time - banking reimagined. The top 3 ranking on Decentraland confirms the success.
The Jury‘s Statement
Deutsche Bank demonstrates how an established brand can conquer digital spaces. With its presence in the metaverse, it creates a fascinating, authentic brand world that redefines banking. The seamless fusion of virtual architecture, interactive educational formats, and live events delivers an immersive user experience that consistently reflects the brand identity. Particularly impressive is the successful integration of financial knowledge and interaction, setting new benchmarks for digital customer engagement. A trailblazing project that highlights the potential of digital worlds for brand communication.
