Dein Einsatz fürs Ländle
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns
Details
How can young talents be recruited for the police force? The Vorarlberg State Police Directorate has enhanced the nationwide recruiting campaign with a regional initiative: "Dein Einsatz fürs Ländle." The goal is to strengthen ties to Vorarlberg, lower application barriers, and feature real police officers as ambassadors. The police profession is presented as a meaningful role with exciting challenges and development opportunities. The campaign has been running since April 2023. The number of applicants has quadrupled.
The Jury‘s Statement
The Vorarlberg State Police Directorate has created an employer branding campaign, “Dein Einsatz fürs Ländle” (“Your Service for the Region”), that stands out for its authentic messaging and strong regional focus. With clear positioning and emotionally resonant messages, it connects profession and a sense of home in an impressive way. The cross-media execution, especially the inclusion of real police officers, adds credibility and relevance to the campaign. This project demonstrates how employer branding can be strategically and creatively impactful.
