Kitzbühel - Your time is now
Gold
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Bold and international: Kitzbühel's new corporate design is reminiscent of a fashion brand and marks a paradigm shift in the brand identity of a destination brand. Kitzbühel is the first destination ever to move away from the depiction of natural beauty and natural elements in favour of a stylistic artificial design. The new visual style with eye-catching, futuristic imagery is not only innovative, but also clearly marks Kitzbühel's pioneering role in destination marketing.
The Jury‘s Statement
With its bold and stylistically groundbreaking corporate design, Kitzbühel successfully breaks away from the traditional conventions of a destination brand. The project masterfully combines a futuristic visual language with a distinctly recognizable, brand-specific style. The transformation into a sporty lifestyle luxury brand is compelling due to its strategic precision and visual impact. Particularly impressive is the confident modernization of key brand elements such as the chamois and the color red, creating a harmonious balance between tradition and modernity. This design sets new benchmarks for destination branding and positions Kitzbühel as a distinctive brand with international appeal. Through its consistent execution, the brand's personality is not only revitalized but also sustainably strengthened.
