skillsforwork
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2B
Details
skillsforwork - The learning platform for your company. Training and instruction made easy - with skillsforwork! Whether mandatory, soft skill or subject-specific topics - skillsforwork scores with a variety of e-learning courses that is unique on the market. You can also transform your own training topics into entertaining e-learning courses quickly and easily with the help of our e-learning creator. As the only provider with roots in the specialist publishing world, skillsforwork combines technological expertise with editorial expertise from the publishing industry and an extensive network of industry experts and renowned authors.
The Jury‘s Statement
The project impresses with a well-thought-out and holistic brand strategy that effectively addresses complex challenges in the B2B sector. Through consistent branding, a central platform, and a multi-product strategy, a seamless user experience has been created that combines flexibility and efficiency. Particularly noteworthy is the close integration of customer feedback, which defines the project as forward-thinking and customer-focused. The combination of technological expertise with editorial proficiency sets a new standard for sustainable brand management.
