Shaping the Metaverse Brand Experience – ERGO schafft Standards für den virtuellen Raum
Winner
Excellence in Brand Strategy and Creation
Brand Digitalization
Details
In the Metaverse - a bridge between the real and digital worlds - new opportunities abound for brands. ERGO leverages these opportunities and, as the first insurance company with its own Metaverse Branding Guideline, sets new standards. This approach ensures a consistent, recognizable, yet flexible brand identity - across virtual spaces, for avatars, and through digital interactions. Clear design rules and integrated storytelling bring ERGO to life in the virtual realm, creating a forward-thinking, brand-compliant, and user-friendly presence.
The Jury‘s Statement
With its Metaverse Branding Guideline, ERGO presents an outstanding project that redefines digital brand management. The clear structure, the harmonious integration of design and storytelling, and the definition of three experience levels create a distinctive, consistent brand presence in virtual spaces. Particularly impressive is the well-thought-out scalability, ranging from avatars to immersive environments. This project demonstrates in an impactful way how brand identity can be crafted to be relevant, identity-shaping, and sustainable in the digital age.
