TDK – Accelerating digital brand transformation for a sustainable future
Gold
Excellence in Brand Strategy and Creation
Brand Digitalization
Details
Since its foundation in 1935, TDK has constantly evolved: From a specialist for magnetic ferrites to the No. 1 brand for compact cassettes to a leading manufacturer of electronic components. Today, TDK components can be found in many applications, in xEVs as well as in robots, wind turbines, household appliances, medical technology, smart wearables and edge AI devices. TDK pursues a clear digitalization strategy, which also guides TDK marketing and ensures demonstrable brand success. This makes TDK a strong benchmark for digital brand transformation in the B2B sector.
The Jury‘s Statement
TDK, a globally operating manufacturer of electronic components, has impressed with a consistent digitalization strategy that seamlessly integrates brand management, technology, and data-driven communication. By strategically building digital competencies and structures, utilizing modern platforms and tools, and implementing precisely tailored digital communication, TDK sets benchmarks in digital brand development. Particularly noteworthy is the connection between digital and sustainable transformation, which not only enhances the brand presence but also reinforces the company’s values in an impactful way. This transformation demonstrates how a well-thought-out and comprehensively executed strategy creates long-term relevance and excellence in the digital age.
