Geschäftsbericht 2023 "Haltung"
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Print
Details
In turbulent times for the industry, the climate and society, it is important for Aachener Siedlungs- und Wohnungsgesellschaft mbH to take a stand. This ‘attitude’ is reflected in the 2023 annual report not only in exciting stories, but also in the high-quality and individual design, which makes the attractive and informative report an important brand and marketing tool for the company year after year - also thanks to a supplementary landing page with more content such as video statements.
The Jury‘s Statement
The Aachen-based housing association demonstrates with its 2023 annual report “Haltung” (Attitude) how corporate values and brand work can form a harmonious unity. The report impresses with its clear focus on core values, aesthetic design, and the integration of digital content such as video statements. This combination creates a distinctive communication tool that is not only informative but also emotionally engaging. The strong connection between print and digital formats contributes to sustainable brand loyalty and sets a powerful example of contemporary corporate communication.
