E.ON – Revamping an Iconic Brand
Winner
Excellence in Brand Strategy and Creation
Brand Revival of the Year
Details
E.ON wants to drive the energy transition forward with sustainable solutions – but there’s a challenge: most people still associate the company with coal power plants. To reposition the brand, we strip away the unnecessary and amplify what truly defines it. We give red more presence, place the iconic logo at the heart of the identity, and build all other assets around it: a new corporate typeface, 3D illustrations, innovative digital experiences, and architectural design. All within just three months. Plus, a distinctive corporate sound to complete the brand’s new identity.
The Jury‘s Statement
E.ON has impressively redefined its brand to clearly position itself as a driving force behind the energy transition. By focusing on essentials, the iconic logo is consistently placed at the center and complemented by distinctive typography, 3D illustrations, and a corporate sound. The strategic linkage of purpose and design, along with the agile implementation in a short timeframe, makes this project a prime example of contemporary branding that inspires both internally and externally in a lasting way.
