Magenta Experience Center Warsaw Mokotów – A New Retail Experience
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
Together with T-Mobile Polska, we opened the Magenta Experience Centre in Warsaw, the Westfield Mokotów Gallery on 24. April 2024, a real milestone in terms of brand experience in retail. It is not just an ordinary place to deal with the most standard offerings from Telekom. It is a place to share, learn and collaborate. Our customers enter a magenta world of cutting-edge technology literally at every step, despite the space being as large as 200 m2. The words ‘inspiration’ and ‘experience’ play a key role, and new technologies are available at your fingertips.
The Jury‘s Statement
The "Magenta Experience Center" in Warsaw is an impressive example of how brand experiences can be thoughtfully staged in a compact space. The harmonious integration of digital and physical elements creates an environment that not only inspires customers but also immerses them sustainably in the brand world. Particularly noteworthy are the interactive technologies that subtly enable orientation and exploration. This project impressively demonstrates how brand identity and customer centricity can be effectively intertwined.
