Positiv!
Winner
Excellence in Brand Strategy and Creation
Branded CSR Activities – Environmental
Credits
Details
In 2024, only 42 % of people in Germany believed that we still have enough time to save the planet - compared to 49 % the year before. Instead of relying on confidence and optimism, we are experiencing frustration and resignation when it comes to sustainability. What is needed is a positive sign that gives courage: enercity is sending a positive signal for the future with its 360-degree campaign. Questions such as ‘Can everyone afford sustainability?’ ‘Is green electricity really the solution?’ or “Can the climate still be saved?” are answered with a “Positive!” and the energy solutions from enercity.
The Jury‘s Statement
With the campaign “Positiv!” (Positive!), enercity succeeds in delivering a much-needed message of confidence in the field of sustainability. The concise message, answering complex questions with a clear “Positive!”, creates an emotional connection and provides guidance. Strategically well-conceived, visually impactful, and executed with stylistic precision, the project leverages modern communication channels to reach relevant audiences and make sustainable commitment visible. A remarkable example of effective brand work.
