EOC Kampagne SPIE
Winner
Excellence in Brand Strategy and Creation
Brand Impact of the Year
Details
Based on the “Employer of Choice” project, SPIE developed an employer branding campaign that actively involves employees and values their technical expertise. It masters the challenge of uniting the diverse specialist areas of the multi-technology service provider in a consistent message, while remaining individually adaptable for regional teams. High-quality brand assets convey authentic insights into the professional world. The result: increasing numbers of applicants, stronger employee loyalty and a growing sense of unity - a pioneering design for sustainable employer attractiveness.
The Jury‘s Statement
SPIE, a leading multi-technical service provider, has set a new benchmark for employer attractiveness with its employer branding campaign. The active involvement of employees, the central role of authentic stories, and the combination of technology-inspired visuals with customizable brand assets create a unique balance between unity and diversity. Through the clever use of digital tools, a sustainable, brand-consistent solution was developed that appeals to applicants, inspires employees, and strengthens team spirit. This project impresses with strategic clarity, design precision, and effective implementation.
