FAQ Money. Check dein Geld mit comdirect!
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Details
FAQ MONEY: comdirect’s big financial education campaign. Well, are you also stuck in the #moneystruggle? Waking up at night in a cold sweat because you still haven't taken care of your retirement provision? Panicking because your friends are talking about ETF portfolios while you have no idea about all this financial stuff? We got u: We explain EVERYTHING you always wanted to know about money but were afraid to ask. Nothing is too basic. Nothing is too embarrassing. Nothing is too daft. And only with us with a ‘Craaaaazy, I've got it!’ guarantee.
The Jury‘s Statement
comdirect has created "FAQ Money," a project that reimagines financial education and consistently addresses the needs of Generation Z. Through humorous and easily understandable content, complex financial topics are made accessible on TikTok and Instagram. The combination of platform-appropriate storytelling, authentic communication, and interactive engagement builds a strong connection with the target audience. This clear and impactful brand communication impressively demonstrates how financial topics can be made relevant and appealing to a young generation.
