Veränderung beginnt mit BBL.
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns
Credits
Company / Customer
Details
With the claim ‘Change starts with BBL.’ BBL has repositioned itself as a leading law firm for restructuring, reorganisation and insolvency. The focus was on the employer brand: employee surveys were used to develop an employer value proposition that sets new standards in a competitive market with 520% more applications and 61% positive ratings: clear benefits, flexible working hours, transparent communication and internal campaigns sustainably strengthen the employer brand.
The Jury‘s Statement
BBL, a leading law firm specializing in restructuring, reorganization, and insolvency, has implemented an outstanding employer branding strategy with its project. The foundation was a distinctive employer value proposition, developed through a consistent combination of employee surveys and internal campaigns. The project is particularly compelling due to its visual and communicative realignment and the authentic promotion of an open corporate culture. The strategic clarity and measurable impact make this project an inspiring example of successful employer branding work.
