E1NE STARKE MARKE FÜR DIE BASALT AG
Best of Best
Excellence in Brand Strategy and Creation
Brand Strategy of the Year
Details
A STRONG BRAND FOR BASALT AG. 114 sub-projects, more than 50 project participants, and 10 days of shooting and filming. The Basalt AG brand forms the basis for high-performance infrastructure and is now one of the leading companies in the European natural stone and asphalt industry. Our goal: reduce complexity, create synergies, and align the company with the future. The challenge: integrate 150 subsidiaries and 4,200 employees in order to build a shared corporate culture and a strong brand identity. The solution: Mobility has a basis. A consistent framework for communicating key brand themes.
The Jury‘s Statement
With the brand project “E1NE STARKE MARKE” (ONE STRONG BRAND), Basalt AG impressively demonstrates how complexity can be strategically reduced and diversity united under a clear brand umbrella. Through a well-thought-out brand architecture defining mobility, progress, sustainability, and stability as core values, alongside inclusive measures for employees and customers, an identity-shaping foundation was created. The new corporate design combines modernity with precision, while digital and communication initiatives showcase the brand powerfully. Particularly noteworthy is how the project connects ecological responsibility with corporate relevance, making it an example of sustainable brand strategy. The excellent implementation across all touchpoints elevates “E1NE STARKE MARKE” to an outstanding example of strategic branding at the highest level.
