Mit Rosbacher Zitrone angesagtes Outdoor-Equipment gewinnen
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Point of Sale
Credits
Company / Customer
Details
Rosbacher - the provider for an active lifestyle is charaterized by good taste and high mineralization with the natural 2:1 ratio of calcium to magnesium. It supplies the body with the two important minerals that the body loses in everyday life and during sports. The Launch of Rosbacher Lemon in the Water Plus segment is an invitation to experience refreshment. Trend sports such as SUP and crossminton reflect that philosophy: dynamism and the joy of movement. POS activation and social media campaign transport that message: Rosbacher accompanies you on every sporting adventure, whether big or small.
The Jury‘s Statement
Rosbacher, a brand synonymous with an active lifestyle, masterfully connects product and experience with the project "Win trendy outdoor equipment with Rosbacher Zitrone". The combination of a clearly positioned giveaway featuring high-quality outdoor prizes and an engaging multi-channel strategy precisely targets the audience. Particularly impressive is how the brand consistently brings its values – dynamism and the joy of movement – to life emotionally across all touchpoints. This project exemplifies how brand communication at the POS not only captures attention but also fosters lasting loyalty.
