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Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns
Details
With a humorous employer branding campaign, Netze BW highlights its important role as the largest distribution network operator in Baden-Württemberg and simultaneously emphasizes the significance of new employees for the energy future. With the slogan “Electricity, gas, and water in Baden-Württemberg? It only works with you!”, the message is clear: Talents are being sought to keep the region running. The campaign is being launched on a large scale with OOH, commercials, social media ads, and internal activation – ensuring maximum attention and with a clear communication goal: Apply now!
The Jury‘s Statement
Netze BW, the largest distribution network operator in Baden-Württemberg, demonstrates how employer branding can be humorous, concise, and strategically executed with its campaign. The tagline "Electricity, gas, and water in Baden-Württemberg? Only with you!" places the target audience at the center, combining societal relevance with a charismatic tone. The cross-channel mix of commercials, out-of-home placements, and social media ensures maximum visibility and clearly differentiates the brand within the industry. A stylistically confident and emotional execution that effectively reinforces its positioning as an attractive employer.
