BVB ClubHub
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
"True Love" for Everyone. As one of the most powerful and iconic clubs, BVB inspires millions worldwide with its deep-rooted tradition and passion. But how can the essence of "true love" be seamlessly transferred into the digital space to engage fans, partners, and visitors alike? The new BVB ClubHub makes it possible. As a digital clubhouse, it delivers real-time updates, exclusive insights, and emotional content while unlocking new marketing opportunities. With 13 % more organic traffic and a 300 % boost in session time, it’s setting new standards in digital fan engagement and creating lasting connections.
The Jury‘s Statement
Borussia Dortmund stands for passion, tradition, and connection – values that have been impressively translated into the digital realm with the “BVB ClubHub” project. The platform combines emotional brand experiences with strategic target group focus and technical excellence. It seamlessly connects fans, sponsors, and partners while impressing with its clear, sophisticated design and outstanding performance. The “BVB ClubHub” sets new benchmarks for digital club communication and demonstrates how brand values can be effectively and sustainably brought to life in the digital space.
