Rebranding Living Haus
Winner
Excellence in Brand Strategy and Creation
Brand Strategy of the Year
Details
As part of a strategic rebranding, prefab home brand Living Haus not only changed its visual identity but completely reimagined its brand essence – with the goal of fully unlocking its emotional potential. At the heart lies the vision to offer families not just houses, but individual living spaces – driven by a clear brand attitude and an empowering promise: »Leb dich Haus«. Today, Living Haus presents itself as a strategically crafted love brand with strong values, high recognition, and a clear offer: a prefab home, just the way I want it.
The Jury‘s Statement
Living Haus has successfully refined its brand identity and elevated its emotional appeal to a new level. The claim "Leb dich Haus" (“Live Your Home”) embodies the core message of individuality and self-realization, seamlessly reflected across all touchpoints both visually and conceptually. The combination of modern design, inspiring messaging, and a clear digital focus makes this rebranding an impressive example of strategic brand management that delivers lasting impact.
