Unsere Website ... eine kundenzentrierte Omnikanal-Drehscheibe
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web and Mobile
Details
R+V connects established decentralized sales structures through the Volks- und Raiffeisenbanken with new digital access channels in its omnichannel market approach. The website ruv.de occupies a crucial position in the omnichannel model and serves as the central digital interface with the customer. The focus is on making complex insurance topics accessible, showcasing the brand and cooperative DNA, and ensuring frictionless transitions between touchpoints. This is our promise to the visitors of ruv.de.
The Jury‘s Statement
The R+V Versicherung impressively demonstrates how a website can serve as the centerpiece of an omnichannel strategy. With a well-structured design, intuitive navigation, and helpful tools, it creates a digital experience that consistently places the needs of users at its core. Particularly striking is how the cooperative DNA of the brand is seamlessly integrated into the digital experience. The flawless connection between digital and personal touchpoints sets new standards for consistent brand communication and showcases how digital platforms can strengthen both customer loyalty and brand identity.
