KI-Videos für ERGO Vertriebspartner-Webseiten
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web and Mobile
Details
In a world that is constantly changing, ERGO keeps its finger on the pulse and extends its brand into new media formats. That's why we now offer product information in easy-to-understand video formats on our sales partners' websites. Using the latest AI technologies, we create informative, easy-to-consume and appealing videos in house. In addition, we offer our ERGO sales partners helpful tips and tricks in the homepage construction kit in the form of AI videos with a personalized address. This is how we consistently pursue the path of “making insurance easier” for ERGO sales partners as well.
The Jury‘s Statement
ERGO impressively demonstrates with this project how modern technologies can enrich digital brand communication. By utilizing AI-generated videos, complex content on partner websites is presented in a clear, comprehensible, and engaging way. Particularly noteworthy is the combination of efficiency, personalization, and user-friendliness: From AI avatars to regional customization, the project merges technological precision with human connection. This well-thought-out execution not only strengthens the brand but also sets new standards for digital interactions.
