#Miteinanders - So verstehen wir Vielfalt bei der ING
Winner
Excellence in Brand Strategy and Creation
Branded CSR Activities – Social
Details
At ING, we can be different while still being one. It’s something we even have our own word for: Miteinanders. To introduce this term, we launched an internal cross-media campaign that made the feeling of “belonging” tangible for all employees. But Miteinanders is more than just a campaign - since its launch, this motto has united all of ING's measures to promote diversity, inclusion and belonging and also positions itself externally as a company that promotes and celebrates diversity as a genuine core brand value.
The Jury‘s Statement
With “Miteinanders” (Togetherness), ING delivers a powerful statement for lived diversity and belonging. A well-structured and thoughtfully designed campaign effectively connects internal and external communication. Particularly impressive is the emotional appeal, skillfully executed through diverse formats such as mood films, posters, and social media activities. The project stands out for its consistent integration into corporate culture and demonstrates how brand work can authentically convey societal values in an impactful way.
