Continentale à la Carte - der kulinarische Versicherungspodcast
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling and Content Marketing
Details
Each episode offers valuable insights that listeners can apply to their own needs. That's exactly what the corporate podcast of Continentale Versicherung (Insurance) is all about. Host Kristina Benz sits down monthly with new guests. Employees share insights into the company, along with renowned experts. Listeners receive tips for successful sales, "seasoned" with stories around the theme of food. With this "personal" podcast, Continentale strengthens its bond with partners, gains new contacts, and communicates its identity—true to the brand claim „Vetrauen, das bleibt." („Trust that lasts.") The podcast has been released since August 2024.
The Jury‘s Statement
The Continentale insurance company demonstrates an exceptional approach to brand communication with their podcast "Continentale à la Carte" (Continental à la Carte). By combining culinary topics with insurance content, they create a format that is both emotional and informative. The podcast provides a space where complex subjects are conveyed in an accessible and entertaining manner. This approach not only strengthens the bond with existing partners but also attracts new target groups. The brand's claim "Trust that lasts." is embodied in an impressive way.
