Rebranding Living Haus
Gold
Excellence in Brand Strategy and Creation
Brand Design – Product Brand
Details
As part of a strategic rebranding, prefab home brand Living Haus not only changed its visual identity but completely reimagined its brand essence – with the goal of fully unlocking its emotional potential. At the heart lies the vision to offer families not just houses, but individual living spaces – driven by a clear brand attitude and an empowering promise: »Leb dich Haus«. Today, Living Haus presents itself as a strategically crafted love brand with strong values, high recognition, and a clear offer: a prefab home, just the way I want it.
The Jury‘s Statement
Living Haus has delivered an impressive example of strategic brand work with its rebranding. The transformation of the brand towards a clear focus on individuality and self-realization is compelling in every aspect. The new claim "Leb dich Haus" (Live Your Home) not only gives the brand emotional appeal but is also consistently implemented through a harmonious combination of a modernized logo, cohesive color palette, and authentic imagery. Particularly noteworthy is the successful connection between visual identity and a target-oriented communication strategy. The new direction creates a distinctive brand personality that appeals both rationally and emotionally. This rebranding sets standards in the "Brand Design – Product Brand" category through its sophisticated and holistic execution.
