Avoury® Body & Mind Campaign
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2C
Details
Through the differentiation of the existing range and the launch of two new limited editions, Avoury® is creating new purchase incentives for existing customers and enabling new customers to enter the system through the refined offering. The introduction of Functional Teas emphasizes the strengths of the brand by addressing the needs of the health-conscious target group. The campaign highlights the positive properties of tea and creates new identification opportunities for the target group. Whether as a morning ritual, after sports, or for relaxation in the evening – Avoury® is positioned as a companion for a healthy and mindful life.
The Jury‘s Statement
Avoury has achieved an impressive evolution of its brand communication with the “Body & Mind” campaign. The introduction of Functional Teas resonates with the needs of health-conscious consumers, embedding the brand more firmly into their daily lives. Through striking video content, digital precision, and versatile touchpoints, the campaign seamlessly connects products with life moments. This project stands out for its strategically clear direction, sophisticated execution, and sustainable reinforcement of brand identity – a remarkable example of outstanding brand work.
