TANN - Eigenmarke von SPAR

Brand development SPAR TANN “hausgemacht”. Nationally, depending on the region, the federal state is communicated as the origin (for example “Vorarlberg”). Basically, the concept design is very reduced and authentic. The basic impression “like from the weekly market” should not appear too striking due to the brand/sub-brand. On the contrary, it should have a handwritten appearance in the broadest sense. The SPAR TANN brand is placed on the back of the label as a processor and sender of quality and the best regional products. Even if not every day – this type of “quick but high-quality” cuisine is becoming more and more socially acceptable. Photo credits: Markus Gmeiner.