R+V – Du bist nicht allein: Einheitliches Markenerlebnis an jedem Kontaktpunkt
Gold
Excellence in Brand Strategy and Creation
Brand Communication – CRM and Personalization
Details
The R+V does not leave its customers alone and proves this brand promise at every touchpoint. We design insurance offers to be human and proactive. From consultation to contract completion and claims, we are there for our customers—digitally and/or personally.
The Jury‘s Statement
With its customer contact strategy, R+V Versicherung impressively demonstrates how brand values can be consistently anchored in customer communication. The differentiating approach of making empathy and humanity tangible as guiding principles at every touchpoint creates a unified and authentic brand experience. With a scalable email design system and a clearly defined corporate language, high consistency and comprehensibility are achieved. Particularly noteworthy is the empathetic communication in sensitive situations, which conveys genuine closeness and trust. The seamless integration of technology and humanity achieves sustainable customer loyalty at the highest level.
