Simon & Partner

From tax bla-bla to tax aha! Simon & Partner is a tax consultancy with 60 years of tradition that has positioned itself at the forefront of its industry through a comprehensive brand relaunch and the implementation of innovative digital solutions. With a new brand positioning, a CI relaunch, an updated employer branding strategy, and a brand experience visible at all touchpoints, the firm establishes itself as a digital pioneer. While new clients now have to apply to the firm, the new brand presence creates an attractive employer brand that attracts talent and successfully counters the shortage of skilled professionals.