#dortMUNDauf gegen queerfeindliche Gewalt
Winner
Excellence in Brand Strategy and Creation
Branded CSR Activities – Social
Details
#dortMUNDauf - Strengthening queer visibility, countering violence. Anti-queer violence often remains invisible - only 13 % of those affected report assaults. With #dortMUNDauf, Slado e.V. and helloyou.studio are sending a strong signal and calling on those affected and those who witness violence to take action. Our campaign combines posters, social media, stickers, an informative website and emergency folding cards to make education and support tangible. The aim is to empower queer people, raise awareness and initiate social change. #dortMUNDauf stands for a city that opens up - for diversity and solidarity.
The Jury‘s Statement
With “#dortMUNDauf” (Open Your Mouth in Dortmund), Slado, an association of queer organizations in Dortmund, in collaboration with helloyou.studio, demonstrates how socially relevant issues can be made visible through thoughtful brand communication. The campaign seamlessly combines print and digital elements into a cohesive and impactful presence that unites empowerment and education. Particularly noteworthy is its visual language, which conveys strength and solidarity, along with the sustainable embedding of its message in public awareness. A remarkable example of brand work with social responsibility.
