Schöffel Rebranding
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Schöffel, the oldest outdoor clothing company in the world, known for precision craftsmanship and high-quality products, is launching a comprehensive relaunch. This reorientation not only strengthens Schöffel's brand identity, but also emphasises its deep roots in the brand's core values: quality, tradition and responsibility.
The Jury‘s Statement
Schöffel, a traditional outdoor clothing company, has redefined its brand with an impressive rebranding effort. By introducing the “Schöffel Seam” as a distinctive brand element and focusing on “Mental Wellness,” it harmoniously bridges the gap between values like quality and tradition and modern needs. Particularly noteworthy is the consistent implementation across all touchpoints. This project impresses with its strategic clarity and inspiring design, elevating the brand identity to a new level.
