Momente – der Podcast von Tank & Rast
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling and Content Marketing
Details
The Momente podcast brings the fascination of our brand directly to the listener’s ears. As the auditory counterpart to the digital magazine of the same name, it deepens relevant topics with authentic storytelling and emotional insights. Released every 14 days, it makes content tangible, fosters engagement, and strengthens brand loyalty – anytime, anywhere. Through the seamless integration of audio and digital content, we enhance reach, interaction, and brand presence within an innovative and forward-thinking communication mix.
The Jury‘s Statement
With the "Momente" podcast, Tank & Rast achieves an impressive expansion of its brand communication. Through thoughtfully designed auditory storytelling, they create an emotional and immersive listening experience that captivates with atmospheric soundscapes and authentic narratives. The seamless integration of audio format and digital content is both consistent and strategically refined. This project stands out for its charismatic execution, its consistent brand management, and its ability to foster connection and identification. An outstanding example of modern brand work that leaves a lasting impression.
