DFL Brand Refresh

DFL Brand Refresh


In connection with a brand refresh for Bundesliga, DFL Deutsche Fußball Liga has updated the Bundesliga logo, the TV opener and the graphics to bring them into line with the digital era. The primary focus is on “digital first” and a flat design. Whereas this player and the logo itself had a 3D look, the flat-design logo now comes in a 2D design. The logo forms part of the completely revised corporate identity kit.

Jury statement

DFL’s across-the-board rebranding was extremely well planned and carefully adapted to the exacting technical standards of today’s media, as well as to classic print materials. A superbly executed rebranding that is fully in keeping with DFL’s standing as a major player in the German and international media sector.

Best of Best

Excellence in Branding
Digital Brand of the Year