Accenture – Make a difference Influencer Campaign

Description

Under the umbrella of the employer branding campaign “Be yourself and make a difference” originates the influencer campaign “IT Girl/It Girl”. The female influencers are presenting their IT/STEM background their followers didn’t know before. With their self-made IT Girl shirts they stand up for women in STEM jobs and don’t give a damn about stereotypes. They present Accenture as an employer where women can really make a difference.