Interactive digital PACCOR booth

Description

Development of a digital, virtual trade fair including conception of the storyboard and design based on the company’s content elements and selected products. Full CGI green screen production for the implementation of a digital trade fair with interactive modules.

Statement of the jury

The digital trade fair presence developed for PACCOR Packaging as a result of the pandemic transformed the classic B2B trade fair concept into a virtual, CGI-based experience that enabled interactive state-of-the-art communication and transformed the presentation of product innovations into an emotional experience for visitors. It was only in 2019 that the brand carried out a comprehensive relaunch to move away from static design and towards flexible brand codes and typical, emotional imagery, considerably expanding the design options in the virtual sphere. The result: a fascinating immersive experience that stands out impressively in comparison with many other digital trade fair presentations in the sector and that shows how convincing and vibrant digital trade fairs can be in the B2B field too.