RTL - Transformationsstrategie

RTL - Transformationsstrategie


With a one-brand strategy, RTL becomes from a TV brand to Europe's leading entertainment brand. RTL inspires and involves - from positive entertainment to independent journalism, from TV to streaming, from magazines to music. With a strong attitude and positive energy, RTL symbolises inspiration and diversity. With simplicity as its strength, the new RTL design puts the content in the spotlight. Through tech and data, RTL combines all media genres into a new, unique experience.

Special Mention

Excellence in Brand Strategy and Creation
Brand Communication – Point of Sale



Caroline Seifert