Bosch Hausgeräte - User-first Video Strategie für YouTube

Bosch Hausgeräte - User-first Video Strategie für YouTube

Description

What should I look for when buying a refrigerator? Bosch provides the answer, with videos that focus on the needs of millions of users. The data-driven production process, authentic presenters and the studio designed specifically for YouTube are all part of the formula for success. The new YouTube formats reached over 20 million views in 2021 and gave the Bosch YouTube channel a watch time of 2.5 million hours an increase of 73%. This corresponds to over 9 million 15-minute consultations in the retail trade. To the channel click here: www.youtube.com/user/boschhomedeutschland

Winner

Excellence in Brand Strategy and Creation
Branded Corporate Social Responsibility