Unrealistic beauty ideals, drastic discounts. That’s how the majority of online beauty shops communicate. Flaconi is taking the high road – to become Europe’s No. 1 beauty destination. Empowering Beauty was created to guide people and help them understand that self-confidence is what makes us humans truly beautiful. The integrated campaign focuses on an essential aspect of empowerment: appreciation through compliments. These adorn classic product shapes and thus become ambassadors in OOH, Ambient & Print.