#HEAT LIKE A BOSCH

#HEAT LIKE A BOSCH

Description

Heat smart #LikeABosch – In the campaign, the IoT star Shawn returns to his already warm home thanks to connected solutions from Bosch. With the smart heating controller Easy Control, he controls all heating systems via an app on his smartphone. With the continuation of #LikeABosch, Bosch has built on the campaign’s success. With almost 16 m views, Heat smart #LikeABosch is the most successful advertising video in 2019 on YouTube.


Statement of the jury

The original and strongly cast campaign film conveys the topic of Internet of Things (IoT), which is actually quite technical, in a very amusing manner that is above all easy to understand. A contemporary campaign that can be employed in a variety of contexts and will remain memorable due to cool hip-hop and off-hand humour.

Gold

Excellence in Brand Strategy and Creation
Brand Communication - Integrated Campaign

Implementation/Agency