The ASSA ABLOY Group is the global leader in access solutions. The Group has leading positions in areas such as efficient door opening solutions, trusted identities and entrance automation. ASSA ABLOY’s innovations enable safe, secure and convenient products for homes, businesses and institutions. Every day, we help billions of people experience a more open world.

Statement of the jury

ASSA ABLOY has succeeded in uniting its large number of brands under one umbrella brand, coherent down to the last detail and clean and tidy in both form and content. The entire brand presence appears homogeneous across all touchpoints, while also maintaining a high-quality and modern appearance at all times. A strong performance that was only possible because strategic goals were consistently and forcefully pursued over the long period of time required for such a task.


Excellent Brands
Building and Elements