Experimental Science with BASFI

Experimental Science with BASFI


BASF, the world’s leading chemical company, would like to combine their offline education activities with a strong online presence. A character named BASFI was created from the brand name. A YouTube channel called Experimental Science with BASFI was created for this character, who conducts entertaining experiments. The result: a weekly YouTube series with experiments, animations, interactive content and competitions.


Excellence in Brand Strategy and Creation
Brand Communication – Social Media