DW Markenkampagne „Global Insights for Local Heroes“
The “Local Heroes” accompanied the launch of the new English TV channel of DW 2015. It put the focus worldwide on the target group of DW – critical minds who propel positive change in their countries. An appeal was made via social media channels in 13 languages to share stories of such heroes. In just four weeks the campaign achieved over four million interactions in social media and over 18 million people in total.