WEITBLICK | Gottfried Schmidt OHG is one of the most tradition-rich companies in the textile sector’s workwear and corporate fashion segment. Founded in Frankfurt am Main back in 1931, the family-owned company is managed by the fourth generation today. More than 120 employees at the corporate headquarters in Kleinostheim and more than 1,200 employees at the European production sites work together to develop high-quality workwear for a large variety of professional groups.

Statement of the jury

With its WEITBLICK brand, the earthy and traditional family-owned business Gottfried Schmidt has not only remained true to its core brand claim of unconditional quality, but has also brought it into the present day with a brand presentation that is contemporary from both a technical and content standpoint, via a modern design and exciting tonality – and in a confident and eye-catching manner. And while the Hero concept breaks no new ground in brand communication, it is embodied exceptionally well and with complete suitability in this domain. A commendably strong branding effort.


Industry Excellence in Branding